Our franchising strategy is based on affordable set-up costs, fixed monthly fees and advertising and market support, with access to the company’s internal systems and weekly newsletters offering ideas and suggestions. Franchisees benefit from Liquor City’s strong brand, 20 years’ experience as well as being included in the equity of Liquor City Signature House Brands.
Liquor City sources local and international brands direct from the producers in order to reduce costs but also offer our customers an exclusive offering. All the brands we source are of superior quality with most of them being award-winners and global contenders. When you join Liquor City you gain access to the impressive portfolio of brands we carry.
Myself and our dedicated franchise team is here to help you change to Liquor City and offer our support in order to grow your business. Here are just a few areas that we can help you with:
and much more!
Contact us today for more information.
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Having been in Liquor Retail for a number of years, Liquor City’s founder and chief Manuel De Atouguia decided a radical change was required, not only in the way liquor stores looked but in the manner their customers were treated. He set about building a brand which asked the question “What do South Africans want”.