History
Having been in Liquor Retail for a number of years, Liquor City’s founder and chief Manuel De Atouguia decided a radical change was required, not only in the way liquor stores looked but in the manner their customers were treated. He set about building a brand which asked the question “What do South Africans want”.
Franchising
Our franchising strategy is based on affordable set-up costs, fixed monthly fees and advertising and market support, with access to the company’s internal systems and weekly newsletters offering ideas and suggestions. Franchisees benefit from Liquor City’s strong brand, 20 years’ experience as well as being included in the equity of Liquor City Signature House Brands.
Liquor City’s Latest News
Things you never knew about Gin
It’s one of the world’s favourite spirits – but how did it start? Learn more about the history of Gin! Derived from English heritage – gin has, possibly the most complex history of all alcohol categories. Gin’s core ingredient is the juniper berry. This berry has been combined with alcohol as far back as 70 […]
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How grapes are harvested for wine
While sipping on your favourite glass of wine – be it white or red, have you ever wondered how your wine was harvested and what needs to be considered before harvesting? There are five key rules as to what needs to be considered before a complete harvest. Harvesters inspect the colour of the grapes very […]
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Boy’s Night!
Guy time is important. Every now and again, you need to enjoy a night with the boys! Here’s how to host a boys’ night! Snacks! Forget about the gym. Forget about it for just one night. Get pizzas and crisps – anything you and the boys enjoy! Alcohol – Get your evening’s beers at Liquor […]
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The History of Tequila
Tequila, as we all know and (and some of us) love today has not always been the party pleaser that it now is. Read on to find out about the history of tequila. Tequila used to be known as Pulque. Pulque contained the sap of the Agave Plant. In the 1500s, the Spanish government opened […]
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Have A Jolly Good Christmas
Not sure what to get for your loved ones this Christmas? You can’t go wrong with a bar in a jar! Get a reasonably sized jar – one that can be used after for biscuits or coins. Visit your nearest Liquor City for all your favourite miniature alcohol. Fill the jar with miniature bottles of […]
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Christmas decorations using old wine bottles
Instead of throwing away those empty wine bottles, why not turn them into unique decorations for the Festive Season. Use this article as a guide to creating your own. You will need: Wine bottles Glitter (Red, Green, Silver or Gold) Multi-surface Glue Glass paint (Red, Green, Silver or Gold) Christmas inspired decorative material Paint Brush […]
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