History
Having been in Liquor Retail for a number of years, Liquor City’s founder and chief Manuel De Atouguia decided a radical change was required, not only in the way liquor stores looked but in the manner their customers were treated. He set about building a brand which asked the question “What do South Africans want”.
Franchising
Our franchising strategy is based on affordable set-up costs, fixed monthly fees and advertising and market support, with access to the company’s internal systems and weekly newsletters offering ideas and suggestions. Franchisees benefit from Liquor City’s strong brand, 20 years’ experience as well as being included in the equity of Liquor City Signature House Brands.
Liquor City’s Latest News
Liquor City is keeping it GINteresting!
Liquor City has brought on 3 new gins to add to our house brand collection! We are always looking to keep our customers happy, and what better way than with gin – it is the current drink of choice, after all. What are the new gins you can find at Liquor City you ask? 1. […]
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Cheers to Wining and Dining
There is nothing quite like a fine wine paired with a yummy dinner. Liquor City brings you a guide to getting the most out of your pairing options. Pinot Noir wines are amazing when combined with foods that entail earthy flavours such as mushrooms. Chardonnay? Pair it perfectly with fish or any seafood. Cabernet Sauvignon […]
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Licor Beirão
Licor Beirão – this well-known liqueur was founded pre-World War 1 era. This delightful drink is exclusively available from Liquor City, but before being brought over to South Africa, it had its roots in Portugal – read on and find out more. This much-loved liqueur dates back even further to tell a story of a […]
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Things you never knew about Gin
It’s one of the world’s favourite spirits – but how did it start? Learn more about the history of Gin! Derived from English heritage – gin has, possibly the most complex history of all alcohol categories. Gin’s core ingredient is the juniper berry. This berry has been combined with alcohol as far back as 70 […]
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How grapes are harvested for wine
While sipping on your favourite glass of wine – be it white or red, have you ever wondered how your wine was harvested and what needs to be considered before harvesting? There are five key rules as to what needs to be considered before a complete harvest. Harvesters inspect the colour of the grapes very […]
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Boy’s Night!
Guy time is important. Every now and again, you need to enjoy a night with the boys! Here’s how to host a boys’ night! Snacks! Forget about the gym. Forget about it for just one night. Get pizzas and crisps – anything you and the boys enjoy! Alcohol – Get your evening’s beers at Liquor […]
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