History
Having been in Liquor Retail for a number of years, Liquor City’s founder and chief Manuel De Atouguia decided a radical change was required, not only in the way liquor stores looked but in the manner their customers were treated. He set about building a brand which asked the question “What do South Africans want”.
Franchising
Our franchising strategy is based on affordable set-up costs, fixed monthly fees and advertising and market support, with access to the company’s internal systems and weekly newsletters offering ideas and suggestions. Franchisees benefit from Liquor City’s strong brand, 20 years’ experience as well as being included in the equity of Liquor City Signature House Brands.
Liquor City’s Latest News
Plan A Girl’s Night The Right Way – October
If you haven’t seen the girls in a while, call them up and arrange a girl’s night! Who said you can’t have a sleepover as an adult? Visit your nearest Liquor City for an assortment of alcoholic and non-alcoholic drinks. Make punches for ladies’ night; it’s perfect for an evening giggling with the girls. Have […]
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Drink Responsibly
We all know the importance of drinking responsibly. It is vital not to take lives into your own hands, especially after a drink or 2. Make sure you are drinking in a controlled environment with people you know and trust. Remember to know your limits. No one likes to look after you when you get […]
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Whisky 101
For all those whisky lovers out there, do you really know all things related to the enjoyable drink? Here are some common terminologies that can help you understand the world of Whisky. All whisky lovers should know that whisky is made from beer and a “cask” is the wooden barrel used to mature whisky, which […]
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Red Wine Hot Chocolate
In celebration of Women’s Month, treat yourself to Red Wine Hot Chocolate on these wintery chilly days! Ingredients: 1 ½ cup of milk 1 cup od Red Wine 1/3 cup of dark chocolate blocks Whipped Cream Method: On medium heat, mix milk and chocolate in a saucepan. Whisk until chocolate is melted. Pour in red […]
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Everything you need to know about Prosecco
To all the Prosecco fans out there, how well do you know this Italian sparkling wine? Unlike other wines, Prosecco deteriorates with age and after 3 years, starts to lose its aroma. Prosecco is fermented into different fizz styles and sweetness. It is made from the Glera grape in Northern Italy. The region is split […]
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Pinotage 101
Pinotage is a unique South African wine made from a grape variety that thrives in the South African climate. Pinotage grapes were created in 1925 and made available to the market in 1941, making it one of the youngest wines in the world. If not grown correctly, the grapes can give the wine an acetone-like […]
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