History
Having been in Liquor Retail for a number of years, Liquor City’s founder and chief Manuel De Atouguia decided a radical change was required, not only in the way liquor stores looked but in the manner their customers were treated. He set about building a brand which asked the question “What do South Africans want”.
Franchising
Our franchising strategy is based on affordable set-up costs, fixed monthly fees and advertising and market support, with access to the company’s internal systems and weekly newsletters offering ideas and suggestions. Franchisees benefit from Liquor City’s strong brand, 20 years’ experience as well as being included in the equity of Liquor City Signature House Brands.
Liquor City’s Latest News
The History of Tequila
Tequila, as we all know and (and some of us) love today has not always been the party pleaser that it now is. Read on to find out about the history of tequila. Tequila used to be known as Pulque. Pulque contained the sap of the Agave Plant. In the 1500s, the Spanish government opened […]
Read More
Have A Jolly Good Christmas
Not sure what to get for your loved ones this Christmas? You can’t go wrong with a bar in a jar! Get a reasonably sized jar – one that can be used after for biscuits or coins. Visit your nearest Liquor City for all your favourite miniature alcohol. Fill the jar with miniature bottles of […]
Read More
Christmas decorations using old wine bottles
Instead of throwing away those empty wine bottles, why not turn them into unique decorations for the Festive Season. Use this article as a guide to creating your own. You will need: Wine bottles Glitter (Red, Green, Silver or Gold) Multi-surface Glue Glass paint (Red, Green, Silver or Gold) Christmas inspired decorative material Paint Brush […]
Read More
Bar Lingo Made Easy
Do you want to sound fancy when out and about? Here is a vocabulary list of all the words to know when ordering your cocktails. Impress the barman with these: Muddled: Crushed fruit, veggies and herbs. Shaken: Made with crushed ice – cooler but higher dilution. Stirred: Made with cubed ice – not as cold […]
Read More
What drink are you?
They say you can tell a lot about someone based on what they drink and how they like to have it. Which drink best suits your personality? Vodka soda drinkers are often stereotyped as those that are calorie watchers as the drink is low in calories, gluten free and contains no sugar. Nevertheless these drinkers […]
Read More
Plan A Girl’s Night The Right Way – October
If you haven’t seen the girls in a while, call them up and arrange a girl’s night! Who said you can’t have a sleepover as an adult? Visit your nearest Liquor City for an assortment of alcoholic and non-alcoholic drinks. Make punches for ladies’ night; it’s perfect for an evening giggling with the girls. Have […]
Read More